PBL10: Investor relations

Problem: How to manage investor relations? Learning objectives 1. How to communicate with investors? First, you can’t go wrong with formal communications devices like written monthly reports. Monthly reports containing P&L information are a great way to inform investors about

PBL10: Investor relations

Problem: How to manage investor relations? Learning objectives 1. How to communicate with investors? First, you can’t go wrong with formal communications devices like written monthly reports. Monthly reports containing P&L information are a great way to inform investors about

PBL9: Senses

Problem: How to make use of the senses in marketing? Learning objectives 1. How to implement subliminal persuasion in marketing? – How is this used in different industries (examples) 2. How do social trends influence branding techniques? Harvard Business Review

PBL9: Senses

Problem: How to make use of the senses in marketing? Learning objectives 1. How to implement subliminal persuasion in marketing? – How is this used in different industries (examples) 2. How do social trends influence branding techniques? Harvard Business Review

PBL8 : Social Media

Problem : Social media as marketing channel. Learning objectives 1. How to measure the impact / ROI on Social media? 1) Google Analytics Google has a comprehensive analytics service that helps track user activity on your website in real-time. Within

PBL8 : Social Media

Problem : Social media as marketing channel. Learning objectives 1. How to measure the impact / ROI on Social media? 1) Google Analytics Google has a comprehensive analytics service that helps track user activity on your website in real-time. Within

PBL7: Media agencies and big data

Problem: Why companies use media agencies? Learning objectives 1. What’s the process & interaction between a client company and a media agency? Client/Agency Relationship Sustainability: A look at industry trends and relationship behaviors Relationships permeate every aspect of our lives

PBL7: Media agencies and big data

Problem: Why companies use media agencies? Learning objectives 1. What’s the process & interaction between a client company and a media agency? Client/Agency Relationship Sustainability: A look at industry trends and relationship behaviors Relationships permeate every aspect of our lives

PBL6: Communication plan

Problem: What does a communication plan involve? Learning objectives 1. Different communication plan models. (How do company size affect communication planning?) A Strategic Communications Plan Should Have Internal And External Components A Strategic Communications Plan Should Have Internal And External

PBL6: Communication plan

Problem: What does a communication plan involve? Learning objectives 1. Different communication plan models. (How do company size affect communication planning?) A Strategic Communications Plan Should Have Internal And External Components A Strategic Communications Plan Should Have Internal And External

PBL5: Brand strategy

Problem: How to create a brand strategy? Learning objectives 1. What kind of brand strategies do exist? 1) Line extension strategy Same brand name, different product in the same product line. e.g. Ivory soap and Ivory shampoo 2) Brand extension strategy Same

PBL5: Brand strategy

Problem: How to create a brand strategy? Learning objectives 1. What kind of brand strategies do exist? 1) Line extension strategy Same brand name, different product in the same product line. e.g. Ivory soap and Ivory shampoo 2) Brand extension strategy Same

PBL4: Brand Identity and Image

Problem : How to manage brand identity 1. What is the interrelation between brand identity and brand image? The diagram above shows what the difference between brand identity and brand image is exactly. Simply put, brand identity comes from corporation,

PBL4: Brand Identity and Image

Problem : How to manage brand identity 1. What is the interrelation between brand identity and brand image? The diagram above shows what the difference between brand identity and brand image is exactly. Simply put, brand identity comes from corporation,