PBL3: Visual Brand Identity

PBL3: Visual Brand Identity

Problem: How to create a visual brand identity?

Learning Objectives

1. What are the elements that create visual identity?

Logotypes, Monograms, Abstract Marks, Descriptive Marks, Seals

brand_identity_toolkit2

2. What is the process to create visual identity?

5843-1

3. What are challenges in creating and communicating visual brand identity?

According to Bernd Schmitt, how cuntomers perceive about brand is the most important.

Columbia University’s Bernd Schmitt details five different types of experiences in experiential marketing —sense, feel, think, act, and relate — and states that they are becoming increasingly vital to consumers’ perceptions of brands. In addition Schmitt has set forth 10 rules for sucessful experiential marketing.

4. Good and bad examples of visual brand identity?

FedEx_Corporation_logo

Apple_logo_black

Keywords

Cultural Adaptation, Mission, Identity, Trend, Creativity, Art, History, Evolution

References

http://www.hingemarketing.com/library/article/elements_of_a_successful_brand_6_the_logo

http://www.dongabiz.com/Business/Marketing/article_content.php?atno=1202028801&chap_no=1

http://sametz.com/authored-articles/achieving-true-visual-coherence-building-a-brand-identity-thats-flexible-durable-shareable-and-yours/

https://blog.udemy.com/best-logo-design/

https://blogs.law.harvard.edu/willbanks/2012/10/06/bernd-schmitt-10-rules-for-successful-experimental-marketing/

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