PBL3: Visual Brand Identity

PBL3: Visual Brand Identity Problem: How to create a visual brand identity? Learning Objectives 1. What are the elements that create visual identity? Logotypes, Monograms, Abstract Marks, Descriptive Marks, Seals 2. What is the process to create visual identity? 3. What are challenges in

PBL3: Visual Brand Identity

PBL3: Visual Brand Identity Problem: How to create a visual brand identity? Learning Objectives 1. What are the elements that create visual identity? Logotypes, Monograms, Abstract Marks, Descriptive Marks, Seals 2. What is the process to create visual identity? 3. What are challenges in

PBL2 : Integrated Marketing Communication

PBL 2 : Integrated Marketing Communication Problem: What is IMC? Definition: Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional [disambiguation needed] methods to reinforce each other. [Wikipedia]

PBL2 : Integrated Marketing Communication

PBL 2 : Integrated Marketing Communication Problem: What is IMC? Definition: Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional [disambiguation needed] methods to reinforce each other. [Wikipedia]

PBL1 : Storytelling

PBL 1 : Storytelling Trigger : Google search reunion Problem : Effective Corporate Communication through Storytelling Learning Objectives 1. What are the external/internal goals in corporate communication? According to Antra Volujevica, corporate external/internal communication is critical: “Communication tends to be one of

PBL1 : Storytelling

PBL 1 : Storytelling Trigger : Google search reunion Problem : Effective Corporate Communication through Storytelling Learning Objectives 1. What are the external/internal goals in corporate communication? According to Antra Volujevica, corporate external/internal communication is critical: “Communication tends to be one of